Some context: As well as my main company Spook Studio, I’m also behind The Happy Startup School. We’re helping a new breed of entrepreneur to realise their dreams – those that put people first and place happiness before profits (huh?).
So I had this hypothesis having looked at stats of our posts: That an image with a slogan will generate more engagement on our Facebook page than written posts.
Experiment: Create a mock-up of a t-shirt to communicate a core message (inspired by the ZingZing page, cool new startup btw…).
Time taken: 10 minutes to design a fake t-shirt.
Result: 4 x the normal amount of views and activity.
We also tweeted it out:
But we started to get unintended responses:
And an email asking if we ship to Russia…
Next step: Set up a shop on Spreadshirt, a platform for selling customised merchandise.
Time taken: 20 minutes
Outcome: The Happy Startup School now has a shop. Go check it out »
Sales: None, yet as it’s just gone live, so I guess all of the above are vanity metrics… 🙂
But I’ll keep you posted! Or if you like our philosophy, go buy one » (there’s lots of colours!)
Our friends at Action for Happiness shared our original picture on their Twitter and Facebook pages. This got 22 retweets, 250+ shares and 500+ likes.
The comment below by De Maaike made be laugh…
We sold 30 t-shirts!
OK, so we’re hardly high flying retail entrepreneurs but this shows you that all it takes is an idea with a purpose, some action and a bit of legwork to make a sale.
Over to you…
STARTUPS ARE HARD
If you need help turning your startup idea into a successful web product, visit www.spookstudio.com or contact me via Twitter @welovelean. I offer a free 20 minute sanity check for startup founders or budding entrepreneurs to share and discuss their ideas in confidence via Skype.