Not sure if I’ve posted this before but it’s worth checking out as we’ve been using many of the principles in a lot of our work at Spook Studio for a while now.
Nir Eyal is a ‘behavioural engineer’ (er, yup) and his blog is a great source of articles that cross the disciplines of user experience design and behavioural economics with a dash of neuroscience.
So, on to the desire engine:
“the desire engine is a framework for manufacturing desire by guiding users through a series of experiences designed to create habits. The more often users run through them, the more likely they are to self-trigger.”
The key purpose behind it is to developing addictive products that keep users coming back again and again. Only by understanding human behaviour can we craft experiences that develop habits in people (ideally good ones!). For our clients having greater engagement means a better return on investment and happier customers.
Also who wants to work on stuff that nobody uses?
STARTUPS ARE HARD
If you need help turning your startup idea into a successful web product, visit www.spookstudio.com or contact me via Twitter @welovelean. I offer a free 20 minute sanity check for startup founders to share and discuss their ideas in confidence via Skype.