Learn how to create products that people love

Launching too soon (or too late)

Too many startups spend months (or years in some cases) in ‘stealth mode’, hidden away from prying eyes, only to never release, as uncertainty and competition spoil the show. Equally there are others that launch a crappy early version of their product in true lean startup style. However if it’s not ‘minimum awesome’, think twice before you release it. Make sure there’s a base level of design and usability across all features otherwise you might not get the outcome you’re hoping for.


Getting the balance right between launching early and creating the perfect product is no mean feat, but one that could pay dividends.

This is an excerpt from my .net article ’10 UX mistakes startups make (and how to avoid them)’


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