Marketing in a Lean Startup
via getthefive.com
Marketers like getting lost in data. However, lean start-up marketers cannot afford “analysis paralysis.” They need to move, and move fast. Every time you need to deploy BML – speed is of the essence. Your main goal is to not only validate your hypothesis (or invalidate it), but validate it as quickly as possible. Set goals for your data. If you have your hypothesis formed at the start of the week, make sure you can validate it by the end of the week. Set clear deadlines so you know that you are constantly rolling out your BML feedback loop.
Nice article in The Five using lean startup principles for a marketing campaign.
We Love Lean – Lean startups, design, happiness and everything in between 
One Response to “Marketing in a Lean Startup”
I’m such a fan of the lean startup methodology. Without the measuring feedback improvement is just impossible. That is also a reason for why we built Rankpanel (www.rankpanel.com). Everybody can use our tools to measure online marketing performance for free. And measuring is so important to startups because we have only such limited resources. keep up the great work 🙂