Learn how to create products that people love

Agile UX? Lean UX? Customer Development? A multiple discovery moment


Years ago, when we had to pitch companies on the value of design, it was common to argue that a successful company needed three capabilities. It needed a business capability to find a profitable market. It needed a technology capability to create a working solution for that market. And it needed a design capability to define what that market found desirable. In this moment, as these three capabilities have found one another, the possibilities are tantalizing.



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