Learn how to create products that people love

Customer development is *not* a substitute for creativity | Made by Many

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Excellent post over at Made by Many: http://madebymany.com/blog/customer-development-is-not-a-substitute-for-creat…

Agree wholeheartedly with her points. The designer has to be the one driving the vision/process and “be motivated by a love for the problem” not the solution.

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